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Program Details

COURSE FACT
STUDY LEVEL STUDY NOTE PROGRAM DURATION CREDITS HOURS

Undergraduate

Full-Time

8 Semesters, (4 years)

133

Eligibility Criteria

Intermediate or equivalent with a minimum 45% marks.

News and Events

Co-Curricular Activities

Bachelor of Business Administration

Program Overview

The University of Rawalpindi's Bachelor of Business Administration (BBA) program has been skillfully designed to offer a strong foundation in both the fundamental and cutting-edge areas of business administration. The goal of this program is to give students the managerial and leadership abilities they need to succeed in the fast-paced corporate world of today. In addition to covering specialist subjects like business analytics, international business, and strategic management, the curriculum also covers fundamental concepts in management, marketing, finance, human resource management, and entrepreneurship. Our goal is to produce capable business leaders who can foster creativity and perform well in a variety of corporate environments.

Why choose this course?

  • Study various aspects of business, including management, marketing, finance, entrepreneurship, and international business, providing a well-rounded education that prepares you for diverse career paths.
  • Participate in internships, case studies, and business simulations that provide real-world business experience, enhancing your practical skills and business acumen.
  • Develop leadership and managerial skills through workshops, seminars, and group projects, preparing you to lead teams and manage organizations effectively.
  • Understand global business trends and practices, preparing you for a career in the international business arena and equipping you with the skills needed to succeed in a globalized economy.
  • Connect with successful business professionals and alumni, enhancing your career prospects and providing valuable insights into the business world.

Career Opportunities

Graduates of this program can pursue various career paths in:

  • Management: General managers, operations managers
  • Marketing: Marketing managers, brand managers
  • Finance: Financial analysts, corporate finance managers
  • Human Resources: HR managers, talent acquisition specialists
  • Entrepreneurship: Start-up founders, business consultants
  • Sales: Sales managers, business development managers
  • Public Relations: PR specialists, corporate communications managers
  • Supply Chain: Logistics managers, procurement specialists
Program Title Number of semesters Course category Number of courses Credit hours Internship requirement Final year project/report/ viva
Bachelor of Business Administration (BBA) 8 Major 23 69 Yes Yes
Allied 04 12
Specialization 04 12
General/Compulsory 16 30
Project+ Internship 02 (06+03)09
Total 49 132

Semesters and Courses

Semester 1

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Course Code Course Title Credit HoursCategory
GEN-104 Ideology and Constitution of Pakistan 2Compulsory
ENG-107 Functional English 3Compulsory
CS-102 Applications of Information & Communication Technologies 3Compulsory
MATH-114 Business Mathematics 3Compulsory
MGT-111 Introduction to Business 3Allied
MGT-112 Principles of Management 3Allied
MGT-111Introduction to Business3(3-0)Major
  Credit Hours: 17 

Semester 2

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Course Code Course Title Credit HoursCategory
ISL-101 Islamic Studies 2Compulsory
ENG-108 Expository Writing 3Compulsory
ECO-201 Microeconomics 3Compulsory
ETH-100Ethics
MGT-114 Fundamentals of Accounting 3Compulsory
MGT-211 Principles of Marketing 3Major
PSY-112 Introduction to Psychology 3Major
MGT-113Computing Applications in Business3(2-1)Allied
  Credit Hours: 17 

Semester 3

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Course Code Course Title Credit HoursCategory
MGT-212 Business Communication 3Compulsory
ECO-202 Macroeconomics 3Compulsory
STAT-301 Statistics 3Compulsory
MGT-300 Business Finance 3Compulsory
MGT-213 Human Resource Management 3Allied
GEN-203 Community Service Learning 3Major
MGT-211Principles of Marketing3(3-0)Major
  Credit Hours: 17 

Semester 4

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Course Code Course Title Credit HoursCategory
MGT-413 Business Ethics & CSR 3Compulsory
MGT-313 Cost & Management Accounting 3Compulsory
MGT-414 Business Law 3Compulsory
FIN-111 Finacial Markets & Institutions 3Compulsory
MGT-315 Management Information Systems 3Major
GEN-205 Entrepreneurship 3Major
MGT-214Financial Management3(3-0)Major
  Credit Hours: 18 

Semester 5

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Course Code Course Title Credit HoursCategory
GEN-310 Research Methodology 3Major
MGT-316 Organizational Behaviour 3Major
ENG-201 Technical Report Writing 3Major
MGT-214 Financial Management 3Major
GEN-410 International Business 3Major
  Credit Hours: 15 

Semester 6

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Course Code Course Title Credit HoursCategory
GEN-106 Logical & Critical Thinking 3Major
MGT-318 Total Quality Management 3Major
MGT-317 Operations Management 3Major
FIN-313 Corporate Governance 3Major
ARAB-101 Arabic Language - I 3Specialization
-Elective-II3(3-0)Specialization
  Credit Hours: 15 

Semester 7

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Course Code Course Title Credit HoursCategory
HRM-429 Knowledge & Change Management 3Major
MGT-414 Marketing Management 3Major
FIN-319 Principles of Auditing 3Major
MGT-314 Supply Chain Management 3Minor
MGT-756 Pakistan Economy 3Major
  Credit Hours: 15 
Summer
GEN-401Internship3(0-3)Compulsory
 03 

Semester 8

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Course Code Course Title Credit HoursCategory
MGT-412 Strategic Management 3Compulsory
GEN-304 Professional Practices 3Major
FIN-311 Principles of Taxation 3Specialization
MKT-312 Consumer Behaviour 3Specialization
GEN-401 Final Year Project/ Dissertation 6Specialization
  Credit Hours: 18 
Total Courses: 49
  Total Credit Hours: 133

Elective Courses :

Human Resource Management

Course Code Course Title Credit Hours
Group I
HRM-311 Human Resource Development 3 (3-0)
HRM-313 Human Resource Analytics 3 (3-0)
Group 2
HRM-312 Performance Management System 3 (3-0)
HRM-411 Employee Relation and Description 3 (3-0)
Group 3
HRM-412 Career Development 3 (3-0)
HRM-414 Compensation Management 3 (3-0)
Group 4
HRM-428 International Human Resource Management 3 (3-0)
HRM-429 Knowledge & Change Management 3 (3-0)

 

Marketing

Course Code Course Title Credit Hours
Group 1
MKT-311 Export Marketing 3 (3-0)
MKT-312 Consumer Behavior 3 (3-0)
Group 2
MKT-313 Advertising 3 (3-0)
MKT-319 Sales Management 3 (3-0)
Group 3
MKT-411 International Marketing 3 (3-0)
MKT-412 Services Marketing 3 (3-0)
Group 4
MKT-413 E-Marketing 3 (3-0)
MKT-414 Digital Marketing 3 (3-0)

 

Finance

Course Code Course Title Credit Hours
Group 1
FIN-315 Investment Banking 3 (3-0)
FIN-316 Treasury and Fund Management 3 (3-0)
Group 2
FIN-321 Financial Risk Management 3 (3-0)
FIN-322 Investment and Portfolio Management 3 (3-0)
Group 3
FIN-415 Advance Corporate Finance 3 (3-0)
FIN-421 Islamic Banking Practices 3 (3-0)
Group 4
FIN-418 Behavioral Finance 3 (3-0)
FIN-419 International Banking 3 (3-0)

 

Entrepreneurship

Course Code Course Title Credit Hours
Group 1
ENT-311 Advanced Entrepreneurship 3 (3-0)
ENT-312 Islamic Entrepreneurship 3 (3-0)
Group 2
ENT-313 Digital Entrepreneurship 3 (3-0)
ENT-314 HealthCare Entrepreneurship 3 (3-0)
Group 3
ENT-411 Corporate Entrepreneurship 3 (3-0)
ENT-412 Contemporary Issues in Entrepreneurship 3 (3-0)
Group 4
ENT-413 Social Entrepreneurship 3 (3-0)
ENT-414 Educational Entrepreneurship 3 (3-0)
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